Our focus in this article is with the rest, the smaller markets at the periphery of the advertising industry, and the deep inequalities that current approaches to content moderation perpetuate. We outline the depth of the unequal practice of moderation, particularly across Africa, and explore the underlying political and economic factors driving this gap. While recognizing content moderation has many limitations, we conclude by underlining potential approaches to increase oversight in content moderation. https://onlinelibrary.wiley.com/doi/full/10.1111/1758-5899.13243 Share this: Click to print (Opens in new window) Print Click to share on Facebook (Opens in new window) Facebook Click to share on LinkedIn (Opens in new window) LinkedIn Click to share on Reddit (Opens in new window) Reddit Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on Bluesky (Opens in new window) Bluesky Click to email a link to a friend (Opens in new window) Email Like this:Like Loading... Post navigation Social Media Platforms Fail to Support Targets of Online Hate, Finds ADL (ADL) The Hate Speech on Instagram: An Analysis of Famous Women in Spain (JDMI)