Relative to other sources (e.g. media, other people), experts (48.38%) and scientific evidence (60.20%) were the most common sources by which to determine that something is misinformation. Finally, looking at specific features of information, misinformation was most associated with information that exaggerated conclusions from facts (49.24%), didn’t provide a complete picture (48.83%), and was presented as fact rather than opinion or rumour (43.07%). In general, country and demographic factors (age, gender, education, marital status, employment status) did not appear to distinguish these patterns of responses. This work helps to reveal what people report they take the concept of misinformation to mean, which may
inform ways of targeting it.

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