The paper aims to advance the state of the art by investigating online hate in general, and misogyny in particular, from the vantage point of Social Media Critical Discourse Studies (SM-CDS); an emerging model of theorization and operationalization of research combining tenets from Critical Discourse Studies with scholarship in digital media and technology research (KhosraviNik 2014, 2017a, 2018). Our SM-CDS approach to online misogyny demarcates itself from insinuation whereby the phenomenon is reduced to digital communicative affordances per se and argues in favor of a double critical contextualization of research findings at both digital participatory as well as social and cultural levels.

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