https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4363257
“The research begins by examining the discursive structures that discriminate against women and then examines how cognitive structures shape this discourse. Finally, the discourse’s social function is established. The analysis of tweets reveals that discourse is shaped by the tweeters’ individual mental models and social cognition. Additionally, it was determined that sexist ideology is embedded in tweeters’ mental models and socio-culturally shared knowledge, in which women are negatively represented. According to that they are viewed as objects of physical pleasure and are evaluated negatively based on their appearance rather than their ability, talent, hard work, or intelligence. Such an ideology breeds derogatory and discriminatory tweets, eventually resulting in a male- dominated society. Male-dominated society, sexist ideology, and sexist speech combine to create a system that discriminates against women.”