Negative counterspeech fails because it reinforces the salience of the very ideas or associations that it contests. His solution? Positive counterspeech – a form of counterspeech which avoids the salience trap. I argue that the salience paradigm is ill-suited to theorise the failures of counterspeech. I suggest some alternatives. Further, I show that these alternative paradigms make importantly different practical recommendations – recommendations concerning how we ought to engineer our counterspeech – from those issued by the salience paradigm. https://journals.sagepub.com/doi/10.1177/1470594X231167593 Share this: Click to print (Opens in new window) Print Click to share on Facebook (Opens in new window) Facebook Click to share on LinkedIn (Opens in new window) LinkedIn Click to share on Reddit (Opens in new window) Reddit Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on Bluesky (Opens in new window) Bluesky Click to email a link to a friend (Opens in new window) Email Like this:Like Loading... Post navigation ICYMI: New Report on Germany’s NetzDG Online Hate Speech Law Shows No Threat of Over-Blocking (Counter Extremism Project) Germany takes on Twitter: Potential 30 bn euro fine? (Middle East Economy)