In the Western Balkans (WBs), hateful narratives are particularly dangerous because of their substantial potential to increase the existing tensions between communities and negatively affect the trust building process as well as genuine recovery of the whole society from the past conflicts. The manifestation of hate speech is evident in all areas of WB reality. Hate messages may be found on the web, in media and cultural manifestations, and in urban and rural, ethnically homogeneous and heterogeneous environments.